Online store

CR increase of 37% after implementation of PWA and basket optimization.

See how we refreshed the look of the shoe store, creating a modern and functional design that attracts customers and highlights the brand's unique character. We present the results of our work and the key changes that have improved the shopping experience.

Client

MiniJordan

Industry

Online store

Technology

Wordpress

Zespół

UX/UI Designer
Web Developer

CR increase of 37% after implementation of PWA and basket optimization.

About the Project

MiniJordan is an online store specializing in the sale of limited and hyp shoes and streetwear apparel. The project aimed to create an aesthetically pleasing, modern and functional site that would reflect the exclusive nature of the products offered and provide users with a convenient shopping experience. The store was to be intuitive, transparent and tailored to the expectations of the target group – young fashion enthusiasts who value high standards.

The owner of MiniJordan wanted to create an online store that was not only functional, but also reflected the exclusive nature of their offerings.

Expectations

The main goal of the project was to create a modern, clear and functional website that reflects the exclusive nature of the MiniJordan brand. Expectations focused on premium aesthetics, intuitive navigation and a convenient shopping process. The client wanted the site to stand out from the competition and provide users with a comfortable shopping experience.

The site had to look premium – without unnecessary embellishments, but with a strong focus on aesthetics and clarity. It should be immediately clear to customers that they are dealing with a brand that offers exclusive and limited products.
Users need to find what they are looking for quickly, without unnecessary clicking and guessing. The client wanted a well-organized menu, a logical structure and a clear layout of categories, so that browsing the offer was intuitive.
Lack of effective product filtering is one of the biggest problems of online stores. MiniJordan needed a system that would allow customers to quickly sort products by size, availability and category, which was expected to make the buying decision easier and reduce search time.
Every additional step in the purchase process is a potential reason for a customer to abandon. Therefore, the expectation was to simplify the purchase path as much as possible – from selecting a product, to adding it to the shopping cart, to finalizing the transaction, so that the shopping experience would be quick and seamless.

Challenges

During our analysis of the requirements and the existing website, we identified several key issues:

Lack of consistent visual identity – apart from the logo, the brand did not have a developed design system, which made it difficult to build recognition.
Complicated navigation – users may have had trouble quickly finding the products they are interested in.
Suboptimal presentation of the offer – lack of consistent layout and visual appeal of the site.
Lack of engaging content – potential customers did not have access to the blog or additional streetwear educational materials.

Project Process

One of the key aspects was to develop a modern, premium design to emphasize the exclusivity of the products offered. We opted for a minimalist but elegant aesthetic – a dark color scheme broken by subtle accents, modern typography and large, high-quality product photos. All visual elements were carefully selected to create an atmosphere of luxury and uniqueness.

One of the key aspects was to develop a modern, premium design to emphasize the exclusivity of the products offered.

We opted for a minimalist but elegant aesthetic – a dark color scheme broken by subtle accents, modern typography and large, high-quality product photos. All visual elements were carefully selected to create an atmosphere of luxury and uniqueness.

Solutions

To meet the client’s expectations and eliminate previous problems, we focused on creating a comprehensive solution that combines modern design, intuitive navigation and advanced e-commerce functionality. As a result, the MiniJordan website has become more user-friendly and better reflects the exclusive nature of the brand.

Subdued, elegant color scheme – a light color palette with subtle accents gives the site a prestigious look.
Modern typography – fonts with high readability emphasize professionalism and exclusivity.
Large, high-quality photos – products are presented in an attractive way, which increases their value in the eyes of customers.

Modern and exclusive design

One of the key aspects was to develop a modern, premium design to emphasize the exclusivity of the products offered. We opted for a minimalist but elegant aesthetic – a dark color scheme broken by subtle accents, modern typography and large, high-quality product photos. All visual elements were carefully selected to create an atmosphere of luxury and uniqueness.
Clear and intuitive navigation

The next step was to improve the site’s navigation and structure so that customers can find the products they are interested in faster. We designed a clear, drop-down top menu that intuitively guides users to key categories. In addition, we improved the placement of elements on the site, eliminating unnecessary steps and shortening the purchase path. Now users can move smoothly through the store, and the shopping process is more intuitive.
Advanced filters and search

To make it even easier for users to browse our offerings, we have implemented advanced search filters. Customers can now sort products by size, category, popularity and availability, which significantly reduces search time and improves the shopping experience. In addition, we took care of the clear presentation of product information – all key data is now visible at a glance, and CTA buttons are well exposed, making it easier to quickly add products to the shopping cart.
Mobile optimization

Adapting the site to mobile devices was also one of the priorities, as most MiniJordan users browse the offerings on their phones. The site has been fully optimized for mobile – it runs smoothly, loads quickly, and its layout adapts to different screen resolutions. The shopping process has been simplified so that customers can finalize an order in a few steps without having to scroll or enlarge content.

Effects

The new version of the MiniJordan store has brought tangible benefits both in terms of usability and business. Thanks to a well-thought-out design, optimized navigation and modern e-commerce solutions, customers can now shop faster and more conveniently, and the brand itself has gained a more professional and exclusive image.